Search engine marketing (SEM) is a form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through the use of paid advertising. SEM is often used in conjunction with search engine optimization (SEO), which is the practice of improving the ranking of a website in the organic, or non-paid, search results.
SEM advertising involves placing ads on search engine results pages (SERPs) that are triggered by specific keywords. These ads are typically displayed in the sponsored results section of the page and are labeled as such.
- Cost Effective
SEM advertising allows you to adjust your campaigns and budget in real-time, giving you the flexibility to respond to changes in the market or your business.
SEM advertising can be cost-effective, as you only pay when someone clicks on your ad. This means that you can control your budget and only pay for the traffic that you receive.